The Sonic IDs

APM pioneered and continues to create the “Sonic IDs”, stories and anecdotes that weave throughout the broadcast day of WCAI with the voices, sounds and stories of our region. This innovative way of keeping the station intensely local using interstitial station ID breaks with the voices of people from the listening community have become a blueprint replicated by stations across the country.

Visit the Sonic IDs Audio page for more…

Related Links

  • Read Current’s article on the Sonic ID project.
  • Read Jay Allison’s 2001 Sonic Commentary in Current.
  • The use of Sonic IDs in the PRPD Benediction: Invitation
  • ----- Sonic ID Samples -----
    The Cape The Cape DownloadErnie Johnston on what to do and where to go on Cape Cod.

    Bowling Bowling DownloadGenieve Wood on bowling.

    Visit our Sonic IDs Audio page for more...