The Sonic IDs

SONIC IDSAPM pioneered and continues to create the “Sonic IDs”, stories and anecdotes that weave throughout the broadcast day of WCAI with the voices, sounds and stories of our region. This innovative way of keeping the station intensely local using interstitial station ID breaks with the voices of people from the listening community have become a blueprint replicated by stations across the country.

Visit the Sonic IDs Audio page for more…

Related Links

  • Read what the broadcasting newspaperCurrent had to say about the Sonic ID project soon after it began.
  • Read Jay Allison’s 2001 Sonic Commentary in Current.

  • ----- Sonic ID Samples -----
    Wigmaker Wigmaker DownloadRichard Theodore on wig-making.

    The Cape The Cape DownloadErnie Johnston on what to do and where to go on Cape Cod.

    Stripteasers Stripteasers DownloadTom Shire on circus and striptease performers.

    Mouse Heart Mouse Heart DownloadAda Lineaweaver on dissecting mice.

    Bowling Bowling DownloadGenieve Wood on bowling.

    Visit our Sonic IDs Audio page for more...