The Sonic IDs

SONIC IDSAPM pioneered and continues to create the “Sonic IDs”, stories and anecdotes that weave throughout the broadcast day of WCAI with the voices, sounds and stories of our region. This innovative way of keeping the station intensely local using interstitial station ID breaks with the voices of people from the listening community have become a blueprint replicated by stations across the country.

Visit the Sonic IDs Audio page for more…

Related Links

  • Read what the broadcasting newspaperCurrent had to say about the Sonic ID project soon after it began.
  • Read Jay Allison’s 2001 Sonic Commentary in Current.

  • ----- Sonic ID Samples -----
    Sonic Podcast Ep 3 Sonic Podcast Ep 3

    Another Sonic ID Podcast made up of 30 to 60 second stories. In this episode: a catwalker, a lying little girl, a man’s strong feelings about Sunday, and more!

    Sonic Podcast Episode 2 Sonic Podcast Episode 2

    Twelve stories all under 60 seconds.

    Sonic ID Podcast Episode 1 Sonic ID Podcast Episode 1

    Sonic IDs compiled into a ten minute podcast

    B Flat B Flat

    Glenway Fripp reveals a “sonic secret” from a corner of the Marine Biological Laboratory in Woods Hole.

    Cello Cello

    Cellist Chelsea Doohan of Woods Hole describes her relationship with her cello.

    Visit our Sonic IDs Audio page for more...